What are Cookies and Other Tracking Technologies?
Cookies are small pieces of text stored by a website you visit in your browser and subsequently sent by your web browser in every request to the website. A cookie file is stored in your web browser and allows the Site or a third-party to recognize you and make your next visit easier and the Site more useful to you. Essentially, cookies are a user’s identification card for the Bookads servers. Cookies allow Bookads to serve you better and more efficiently, and to personalize your experience on our Site. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may analyse or perform analysis based on the use of these technologies and generate reports on an individual and aggregated basis.
Cookies can be "persistent" or "session" cookies. A persistent cookie helps us recognize you as an existing user, so it's easier to return to Bookads or interact with our services without signing in again. After you sign in, a persistent cookie stays in your browser and will be read by Bookads when you return to one of our sites or a partner site that uses our services. Session cookies only last for as long as the session (usually the current visit to a website or a browser session).
The other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. This allows our Sites to recognize your device from those of other users of the Sites. The information provided below about cookies also applies to these other tracking technologies.
To administer our sites and for research purposes, Bookads also has contracted with third-party service providers to track and analyse statistical usage and volume information from our site users. These third-party service providers use persistent cookies to help us to improve the user experience, manage our site content, and analyse how users navigate and utilize the site.
We categorize cookies as follows
Each cookie falls within one of the four following categories:
When does Bookads place cookies?
How cookies are used for online analytics purposes?
We may use web analytics services on our Services, such as, but not limited to those of Google Analytics. These services help us analyse how users use the services, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to online marketing, as described in the following section.
How are cookies used for advertising purposes?
Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. We work with website analytics and advertising partners, including Lotame, Facebook, etc. to deliver Bookads advertisements on third party publisher websites - these partners may set cookies on your device's web browser. These cookies allow our partners to recognize your computer so that the ad server can show you Bookads advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using Bookads services. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your device, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to Bookads and its applications. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows Bookads to optimize the performance of our advertising campaigns and the usability of our website. In other words, we use analytics data in concert with data about our online ads that have been shown using the Google Display Network, Facebook for Advertisers, or other online advertising networks. By doing so, we can understand how anonymous users interacted with our website after seeing our ads.
What third-party cookies does Bookads use?
We use trusted partners to help us service advertising, who may place cookies on your device. We also pull through content from social networks into our own pages, such as embedded Facebook feeds. The social networks, such as Facebook, Google, etc. may themselves also put cookies on your machine. If a user logs into Facebook, Twitter or Google+ via our website, they will leave a cookie on the users' device. This is the same process as if the user logs into these social networks directly.
We also use Google Analytics on our Services to help us analyse how our Services are used. Google Analytics uses performance cookies to track customer’s interactions. For example, by using cookies, Google can tell us which pages our users view, which are most popular, what time of day our website is visited, whether visitors have been to our website before, what website referred the visitor to our website, and other similar information. All of this information is anonymized.
We have limited control over these 'third party' cookies, so we suggest that you check the respective privacy policies for these external services to help you understand what data these organisations hold about you ,what they do with it and how you can opt-out of the same.
Google AdWords: https://support.google.com/adwords/answer/2549116?hl=en
Google Analytics: http://www.google.com/analytics/learn/privacy.html.
Google Tag Manager: https://www.google.com/analytics/tag-manager/faq/
What are web beacons?
Bookads occasionally advertises on third party web sites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as "web beacons," or "action tags," which count visitors who have come to Our Site after being exposed to Bookads banner ad on a third party site. We do not use this technology to access your personal information and it is only used to compile aggregated statistics about visitors who come to Our Site to gauge the effectiveness of our ads. By navigating on Our Site, you agree that we can place cookie and web beacons on your computer or device. If you prefer not to receive web beacons, then you should stop using Our Site, or consult your browsing settings.
How to control cookies?
Most browsers allow you to control cookies through their settings preferences. However, if you choose to turn off these cookies you will still see advertising on the internet but it may not be tailored to your interests. It does not mean that you won't be served any advertisements whilst you are online. Whilst we have mentioned most of the third parties involved in using targeting or advertising cookies in the preceding section (What third-party cookies does Bookads use), the list is not exhaustive and is subject to change. Therefore, even if you choose to turn off all the third party cookies listed in section (What third-party cookies does Bookads use), you may still receive some tailored advertisements and recommendations.
There are a number of ways you can manage what cookies are set on your devices. Essential cookies, however, cannot be disabled. If you do not allow certain cookies to be installed, the website may not be accessible to you and/or the performance, features, or services of the website may be compromised.
You can also manage this type of cookie in the privacy settings on the web browser you are using. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others' websites. Please see below for more information.
Changing your Cookie Settings: The browser settings for changing your cookies settings are usually found in the 'options' or 'preferences' menu of your internet browser.
In order to understand these settings, the following links may be helpful. Otherwise you should use the 'Help' option in your internet browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
More information: To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. You can learn more about opting out of receiving interest-based ads from other companies at optout.aboutads.info and www.networkadvertising.org/choices. In addition, certain third party advertising networks, like Facebook (pixels) and Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here. For further information about the Facebook Pixel, click here.
Building No. 9 & 11, Okhla Industrial Estate, Phase 3,
New Delhi – 110020